Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted

It is the first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front side associated with the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ tactic is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘I think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for most of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 % jump in comparison to year that is last.

Holiday Helpers

Helping the July figures, evidently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 % more visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those willing to wager, it would appear that at last Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no question that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.

Of course, while one good month is good, for a property like Revel which has been plagued with poor numbers since it started simply 15 months ago, an ongoing winning streak will probably be necessary to persuade investors that the worst has ended. To that end, Hartmann says there will be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we are able to maintain the marketplace share numbers,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ style of property.

‘we have been deeply grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons using the same title each took home $1 million following an Ohio casino error

Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, your house was loaded. The drawing had been televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning title and said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Profit! No, Wait, YOU Win!

It was the moment of a life time for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino realized they had a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis ended up being within the audience during the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were certainly plenty of possibilities to them: only the winner that is rightful’ the cash, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe decided to take another approach. Rather than result in the males concern yourself with which one could ultimately get the prize, they simply awarded two million dollar rewards rather: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in line with our commitment to do the thing that is right our guests, Horseshoe awarded a $1 million prize to each for the men.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the specific situation, and their prize money was never ever really in doubt. But the Lewis who showed up during the casino that night is grateful that luck had been on their side.

‘When I heard my title I said, ‘God finally provided me with a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two winners have complete lot in keeping. Not only do they share a name and play at the same casino, however they both live within the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being therefore generous in a situation such as this 1 is certainly to generate some good PR, and the Horseshoe could be the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is one of the few without presence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the year.

The big questions is, why?

No License to Deal

it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. But, it was not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they’ve been still spending for. Caesars ended up being also offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move that has been obviously a bad one looking back, Loveman admits.

The problem lies in the fact that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars sort of shot themselves into the base by not using the Wynn deal when they could. Never having themselves presented an application right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no second chance to enter the most profitable gambling region on earth now; an unfortunate reality for the company that holds the highest long-term debt load of any casino conglomerate nowadays: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars was busy doing some major internal business reorganization: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino right into a separate business that is going to be majority-owned by the parent.

Clearly, buying and attempting to sell property for the profit is also not merely one of Caesars’ best decision-making skills either; the business took a $101 million write-down on the land, which they’d called Caesars Golf, once they wear it the market a year ago, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover down their debt.

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